Paid Media Efficiency Hub

Diagnose the full paid media chain: spend target, cash recovery, creative decay, attribution gaps, and the landing page that has to convert the click.

Diagnostic Path

Efficiency target

ROAS Calculator

Set a break-even or target ROAS before you scale spend.

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Cash recovery

CAC Payback Period Calculator

Check whether acquisition spend comes back fast enough to fund the next push.

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Conversion leak

Landing Page Audit Checklist

Find the conversion leaks that make good traffic look unprofitable.

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Strategy Layer

Measurement system

DTC ROAS Guide

Connect platform ROAS, blended ROAS, margins, attribution gaps, and scaling curves.

Ad Fatigue Diagnostic

Separate hook blindness, audience exhaustion, and landing page disconnects.

Unit Economics Hub

Ground spend targets in margin, break-even volume, payback, and LTV:CAC.