Landing Page Audit
Is your landing page leaking ad spend? Run the 10-point diagnostic to find out.
Conversion Readiness
Conversion hazard. Scale back ad spend immediately and fix core trust/offer pillars before more traffic.
DTC Alpha-Tip
"Hero Proof" and "Risk Reversals" are your biggest levers for conversion. Focus your energy here first to maximize your 2025 profit margins.
Understanding the Score
Our 10-point framework is based on analyzing thousands of high-converting DTC landing pages. Here is why each point matters.
01. The "Grunt Test"
If a caveman looked at your page for 5 seconds, could they "grunt" back what you sell and how it makes their life better? That is the power of a Value-First Headline.
02. Scent Trail Alignment
Above-Fold CTAs and headlines must perfectly match the ad creative. Any disconnect causes instant cognitive load, leading to high bounce rates.
03. Risk Implosion
E-commerce is a game of trust. Risk Reversals (guarantees) don't just protect the customer; they implode the reasons not to buy.
04. The Mobile Majority
80% of DTC traffic is mobile. Mobile Optimization isn't a feature; it's the product. If your touch targets are small, your profit will be too.
Stop Guessing.
Start Optimizing.
Scale your profitable ads by fixing the destination first. Use our calculators to model your new margins after improving conversion.