Landing Page Audit
Is your landing page leaking ad spend? Run the 10-point diagnostic to find out.
Conversion Audit
Conversion hazard. Scale back ad spend immediately and fix core pillars.
Growth Insight
"Hero Proof" and "Risk Reversals" are your biggest levers. Master these before scaling budget.
Understanding the Score
Our 10-point framework is based on analyzing thousands of high-converting DTC landing pages. Here is why each point matters.
01. The "Grunt Test"
If a caveman looked at your page for 5 seconds, could they "grunt" back what you sell and how it makes their life better? That is the power of a Value-First Headline.
02. Scent Trail Alignment
Above-Fold CTAs and headlines must perfectly match the ad creative. Any disconnect causes instant cognitive load, leading to high bounce rates. Use the Ad Fatigue Diagnostic when the ad promise and page promise start drifting apart.
03. Risk Implosion
E-commerce is a game of trust. Risk Reversals (guarantees) don't just protect the customer; they implode the reasons not to buy.
04. The Mobile Majority
80% of DTC traffic is mobile. Mobile Optimization isn't a feature; it's the product. If your touch targets are small, your profit will be too.
Stop Guessing.
Start Optimizing.
Scale your profitable ads by fixing the destination first. Use the Paid Media Efficiency Hub and the DTC ROAS guide to connect conversion lifts back to spend efficiency.