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The Audit
Growth Guides

Unit Economics Hub

Work through the math in order: margin, break-even volume, discount drag, CAC payback, and LTV:CAC. Then connect those numbers to the growth playbook.

Calculator Path
Base margin

Profit Margin Calculator

Start with product cost, selling price, gross profit, and contribution margin.

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Volume floor

Break Even Solver

Translate fixed costs and per-unit margin into the sales volume required to stay alive.

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Promo risk

Discount Lab

See the extra unit volume required to preserve gross profit after a markdown.

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Cash timing

CAC Payback Period Calculator

Check how many months it takes to recover acquisition spend from new customers.

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Long-term value

LTV to CAC Ratio Calculator

Compare customer lifetime value against acquisition cost before accepting higher CAC.

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Strategy Layer
Growth model

The 8-Figure DTC Playbook

Connect acquisition, purchase frequency, and AOV into one growth model.

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Spend efficiency

DTC ROAS Guide

Use unit economics to set ROAS targets that survive attribution gaps.

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