Discount Lab
Stop bleeding profit. See the ruthless reality of markdowns before you kill your business.
The Strategy
Model your markdown impact.
Volume Multiplier Required
Units required to preserve absolute profit dollars
Enter price and discount details to see the impact on your profitability.
Merchant Insight Alpha
Discounts are easy to give but hard to take back. Instead of a flat markdown, consider "Gift with Purchase" or "Tiered Thresholds" to protect brand equity while meeting volume targets.
The Silent Killer
A 20% discount doesn't just mean 20% less revenue. For a brand with a 40% gross margin, a 20% discount requires a 100% increase in unit volume just to maintain the same gross profit dollars.
Follow the Unit Economics Hub before you approve a promo. Check the baseline in the Profit Margin Calculator, confirm the required sales floor in the Break Even Solver, and use the Landing Page Audit Checklist before discounting to compensate for weak conversion.
Volume Delta
The hidden work required for every dollar discounted.